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In today’s world, every serious business is on social media, but not all of them are truly making a serious impact. With nearly a decade of experience managing social media for brands large and small, I’ve noticed some common patterns:   Some businesses are overly casual on social media, just posting to fill up space rather than engaging meaningfully with their audience. Others take it too seriously—with lengthy approval processes for content, excessive editing, and endless rounds of refinement. This can lead to stagnation and missing timely opportunities. Many lack analytics and data tools that help drive strategic, data-informed decisions. Investing in these can reveal what’s actually working and help the business make data-driven decisions.   While it’s crucial to have a social media strategy, it doesn’t have to be overly complex. When businesses create lengthy, elaborate strategies, they often lose sight of the essential actions that bring plans to life.   Key Principles for Social Media Success   1. Differentiate Through Community Building   Most businesses are competing in “red ocean” industries (high competition). Social media offers the chance to stand out by creating a genuine community—at a relatively lower cost. To succeed, prioritize two things: deliver on your product’s promise, and build relationships on social. A strong community will only emerge when you consistently meet (or exceed) your core promise and communicate authentically with your community.   2. Simplify Your Social Strategy Around these 5 Pillars   An effective social media strategy doesn’t need to be pages long. Focus on five core pillars:         Education: Share valuable insights about trends in your industry         Entertainment: Keep it light and engaging when appropriate.         Information: Share updates about your brand/product.         Engagement: Prompt and participate in conversations with your followers.         Advertising: Use paid ads to reach more people with your content These pillars answer a key question: How do you want to win on social media?   3. Be Authentic and Consistent   Audiences appreciate authenticity, especially when brands share content that feels real and relatable. Rather than aiming for overly polished videos, focus on delivering relevant content regularly, even if it’s simple. Jumping on trends can be effective, but keep it aligned with your brand—if you’re not in entertainment, don’t lean too heavily on trends just for engagement.   4. Invest in Tools to Optimize Your Efforts   Social media management platforms like Publer, Hootsuite, and [Sprout Social can streamline your work and provide valuable insights. Analytics from these tools can be game-changers, guiding your strategy and helping you make data-driven decisions. If cost is a concern, consider reaching out here for help with social media challenges.   A strong, actionable social media presence doesn’t have to be overcomplicated. Focus on building a community, aligning with your brand pillars, and leveraging tools to refine your approach.

The National Sales Leaders Conference, organized by Core Events Solutions and MGA Consulting Ghana Ltd., took place from August 14 to 15, 2024, at the Accra International Conference Centre. Mr. Kwabena Nyamekye-Dapaah, a professional moderator, successfully led four key sessions, bringing together industry experts to discuss innovative strategies for sales growth and leadership. One of the standout sessions moderated by Mr. Nyamekye-Dapaah was titled “Exploring Technological Innovation to Drive Sales Growth and Increase Customer Satisfaction”. This panel included industry experts such as: The panelists shared insights on how technological advancements are revolutionizing sales and driving customer engagement. Discussions covered the integration of AI, data analytics, and digital tools to enhance sales processes and customer experiences. Another highly engaging session led by Mr. Nyamekye-Dapaah focused on “The Future of Women in Sales Leadership: Empowering and Elevating Women to New Heights”. The distinguished panel included: The conversation highlighted the importance of empowering women in sales leadership roles, sharing success stories and strategies to elevate women to the highest levels of the sales profession. Mr. Nyamekye-Dapaah also led a panel discussion on “Igniting the Passion and Drive for the Sales of Financial Products”, featuring the following panelists: This session explored the challenges and opportunities in selling financial products and how to inspire sales teams to excel in this space. The final session moderated by Mr. Nyamekye-Dapaah, titled “Thriving in Uncertainty: How to Maximize Sales Despite Economic Challenges”, featured Mawuli Ocloo, Founder of SalesRev. The discussion focused on actionable strategies for overcoming economic obstacles and ensuring consistent sales performance during tough market conditions. The two-day event saw sales practitioners from across the country gather at the Accra International Conference Centre, making it a hub of learning, networking, and knowledge-sharing for the sales community.

Kwabena Nyamekye Dapaah, a seasoned Marketing professional, was a guest speaker at the Human Resources Management Students’ Association’s (HURMSA) Week Celebration,  at the University of Ghana Business School. Kwabena addressed the students on the critical subject of Personal Branding for Professional Visibility. In his presentation, Kwabena explored a number of critical components that are indispensable for professionals who wish to elevate their professional status by means of effective personal branding. The following topics were addressed during his presentation: Emotional Intelligence, Professional Visibility, 4 Steps to Build a Personal Brand, and the Difference Between Personal Branding and Self-Promotion. The workshop was a session that was both informative and highly engaging, leaving the members of HURMSA feeling motivated and inspired to take control of their professional futures and personal brands. For those who were unable to attend the workshop or who wish to relive Kwabena’s thought-provoking presentation, we are delighted to provide an audio recording of his session on “Personal Branding for Professional Visibility.”

On Wednesday, 4th July 2023, Kwabena Nyamekye-Dapaah was a distinguished speaker at a seminar organized by the National Service Personnel Association (NASPA) Accra Metropolitan District in partnership with VODEC Africa. The theme for the seminar was “Building an Innovative and Effective Entrepreneurship System in Meeting National Demands.” The event took place at the Accra City Hall. Kwabena Nyamekye-Dapaah, ACIM is a marketing practitioner with expertise in digital marketing and business development. With extensive experience in the field, he has been instrumental in helping businesses and individuals leverage the power of digital platforms to achieve their goals. Kwabena delivered an enlightening session on the sub-theme: Digital Marketing. During his address, Kwabena emphasized that entrepreneurship entails more than just starting a business; it involves effectively managing and operating business ventures. He further expressed the opinion that by initiating, managing, and operating business processes or ventures, employees can embody an entrepreneurial spirit within their respective workplaces. Quoting Ian Schafer, the Co-Founder and CEO of Kindred, Kwabena highlighted the need for innovation to become a cultural norm. He stressed that consumers are evolving at a rapid pace, and failure to keep up with these changes can put businesses in jeopardy. Kwabena encouraged them to adopt digital marketing strategies and remain innovative in order to outshine the competition and engage prospective and existing customers. He presented five essential digital marketing platforms/activities that seminar participants should embrace, namely: Social Media (Facebook, Instagram, LinkedIn, WhatsApp, Telegram, Twitter, etc.), Search Engine Optimization, Search Engine Marketing, Email Marketing, and Pay-per-Click advertising. To guide the audience further, Kwabena shared the necessary steps for creating a successful digital marketing strategy. These steps included setting objectives, creating customer personas, defining a brand voice, developing a content marketing calendar, creating a budget, and measuring results. He was joined by a lineup of esteemed speakers including: Maloe Nartey (CEO/MD M&M Medical Centre),Daniel Asomani (CEO VODEC AFRICA), Isaac Augustine Addo (CEO Bouncers with Degree), Silas Ampomah (Former SRC President UG-ACC), Jennifer Naa Bampoe (Former Deputy Speaker UG-ACC), and Darlington Nana Ampofo (CEO PapcityGhana/High School Clique) In conclusion, rallying on a quote by Eric Qualm, “We don’t have a choice on whether we do social media, the question is how well do we do it.” Kwabena said that embracing social media and digital marketing is no longer optional, but essential for achieving success in today’s business landscape. The NASPA seminar proved to be an empowering and enlightening event, equipping attendees with the knowledge and tools necessary to navigate the ever-changing world of entrepreneurship.

In today’s fast-evolving marketplace, staying ahead entails more than just maintaining a traditional business model, regardless of initial success. While some businesses thrive without embracing the digital realm—be it through social media, digital payments, or digital marketing—they often have other significant advantages. This might include hefty capital, a CEO with extensive social connections, an advantageous location, political backing, or offering luxury products/services to a specific niche. However, the business landscape is littered with tales of giants like Blackberry, Nokia, and Kodak who once held dominion but failed to evolve with technology trends. They were celebrated in a particular era but didn’t capitalize on the technological advancements to tap into new markets and consumer dynamics. Our customer base is never static; they are swayed by trends, aspire to align with the top echelons, and continually seek solutions that serve their evolving needs while also allowing them to remain en vogue. If your offerings fail to resonate with these aspirations due to a lack of technological alignment, your business risks becoming a relic of the past. In the present scenario, technology is ceaselessly crafting new markets. Generational shifts are now less about age and more about tech-savviness and information accessibility. No matter the success your business enjoys today, the failure to venture into new markets with the aid of technology and data-driven insights could result in your enterprise becoming merely a good narrative of bygone days. The essence of harnessing technology lies in the hands of the people who run it. To ensure your business not only adapts but thrives with technological advancements, it’s imperative that your organizational culture and workforce evolve in tandem. The path to enduring success lies in a harmonious marriage between innovative technology and an adaptable, forward-thinking human element.

Growing up , I did not experience much failure. I wasn’t necessarily the brightest of students but I would be among the top 15 in a class of 40. I enjoyed living a quiet life but once in a while , I will attempt something crazy to spice up my life. I passed both my BECE and WASSCE exams with distinction: 10 ones and 7As respectively. In University I studied Economics, Mathematics and Statistics. Oh boy! EMS was a tough one for me because I think I settled too quickly in life. I felt University was the time to take it easy and explore other sides of me. Which was not a bad idea but I know I over indulged at some points. I completed University of Ghana with a lower, I really don’t know why I was surprised and disappointed because the trajectory of my report sheet had an obvious ending. I failed, I had to accept it and start working from where I was not where I expected to be. When my colleagues were graduating, I couldn’t because I had papers to resit. This was a frustrating time for me giving my BECE and WASSCE records. “What will people say?” Quickly, I had to learn how to live my life without people dictating their pace to me. I prepared and went with my full chest to re-write the papers and I passed. Did I tell you, I was a Campus Ministry Vice President? Well… I was! My church members saw me and I could only imagine what they were thinking. But what mattered was what I was doing with my life so I have a better story to tell someday. I quickly thought, if I had known better probably I would have done better. So I adopted this strategy: to share my experiences with some friends who were still on campus. I spoke to a number of them but I will share one of the success stories. Naa Korkoi Addo was an engineering student, very smart and intelligent. I shared my experience with her and she also had similar challenges. My story and mentorship helped her overcome the challenges. She later became Women in Engineering (WINE) president in University of Ghana (UG) and now doing her PHD abroad! What God Cannot Do Does Not Exist. I didn’t let the failure I experienced put me down. I decided to write my own story with different pens and pencils, not what society expected! I was unable to get the bank job I wanted because the banks I applied for thought only second class and first class division students could do the work. So I started my career in hospitality. I developed a niche in marketing! Oh! Did I tell you I tried writing ACCE (Association of Certified Chartered Economists) exams? Oh yes, I tried it, just to prove a point that I could do economics for the banks to pick me. But as fate would have it, I failed. But I found love in Marketing. Today, I am married with a child. I am thriving in my career as a marketer, I wrote my last paper in March to become a Chartered Marketer with CIM | The Chartered Institute of Marketing . I am a high flyer in my office. I give marketing support to startups as a business. I have moderated programs with top corporate players. I also serve as a board member on my campus ministry where I have dedicated a great portion of my life to make sure people who come in contact with me won’t follow the path that led to my failure; even if they do, they will learn to fight for victory and not settle for less. I am still writing my story! But I hope this encourages someone not to give up. Own your experience, set goals for yourself, don’t settle for what the system is preparing or programming you for. You don’t need to follow the path to success, create yours and set an outstanding example! Stop trying to prove a point; live your point, if it’s attractive enough they will draw near!