In today’s world, every serious business is on social media, but not all of them are truly making a serious impact. With nearly a decade of experience managing social media for brands large and small, I’ve noticed some common patterns:   Some businesses are overly casual on social media, just...

The National Sales Leaders Conference, organized by Core Events Solutions and MGA Consulting Ghana Ltd., took place from August 14 to 15, 2024, at the Accra International Conference Centre. Mr. Kwabena Nyamekye-Dapaah, a professional moderator, successfully led four key sessions, bringing together industry experts to discuss innovative strategies for sales...

Kwabena Nyamekye Dapaah, a seasoned Marketing professional, was a guest speaker at the Human Resources Management Students’ Association’s (HURMSA) Week Celebration,  at the University of Ghana Business School. Kwabena addressed the students on the critical subject of Personal Branding for Professional Visibility. In his presentation, Kwabena explored a number of...

On Wednesday, 4th July 2023, Kwabena Nyamekye-Dapaah was a distinguished speaker at a seminar organized by the National Service Personnel Association (NASPA) Accra Metropolitan District in partnership with VODEC Africa. The theme for the seminar was “Building an Innovative and Effective Entrepreneurship System in Meeting National Demands.” The event took...

In today’s fast-evolving marketplace, staying ahead entails more than just maintaining a traditional business model, regardless of initial success. While some businesses thrive without embracing the digital realm—be it through social media, digital payments, or digital marketing—they often have other significant advantages. This might include hefty capital, a CEO with...

Growing up , I did not experience much failure. I wasn’t necessarily the brightest of students but I would be among the top 15 in a class of 40. I enjoyed living a quiet life but once in a while , I will attempt something crazy to spice up my...