The National Sales Leaders Conference, organized by Core Events Solutions and MGA Consulting Ghana Ltd., took place from August 14 to 15, 2024, at the Accra International Conference Centre. Mr. Kwabena Nyamekye-Dapaah, a professional moderator, successfully led four key sessions, bringing together industry experts to discuss innovative strategies for sales growth and leadership.
One of the standout sessions moderated by Mr. Nyamekye-Dapaah was titled “Exploring Technological Innovation to Drive Sales Growth and Increase Customer Satisfaction”. This panel included industry experts such as:
- Nehemiah Attigah, Co-founder & Ghana Director, Accelerayt
- Kwadwo Boadu Jnr, Sales and Marketing Specialist, GDNR
- Daniel Opuni Frimpong, Head, Major Accounts & Partnerships
- Stephen Naasei Boadi, Marketing Communication and Technology Consultant
The panelists shared insights on how technological advancements are revolutionizing sales and driving customer engagement. Discussions covered the integration of AI, data analytics, and digital tools to enhance sales processes and customer experiences.
Another highly engaging session led by Mr. Nyamekye-Dapaah focused on “The Future of Women in Sales Leadership: Empowering and Elevating Women to New Heights”. The distinguished panel included:
- Leticia Teiko Insaidoo, Country MD, Bboxx Ghana
- Selom Cofie Atta, Director, Public Sector Group, Corporate and Investment Banking, Fidelity Bank Ghana Ltd
- Ethel Anamoo, Chief Business Officer, AT Ghana
- Hilda Nimo-Tieku, CEO, Jobberman Ghana
- Jane Gyimah-Amoako, Executive Manager – Sales, Marketing, and Business Development, Tang Palace Hotel
The conversation highlighted the importance of empowering women in sales leadership roles, sharing success stories and strategies to elevate women to the highest levels of the sales profession.
Mr. Nyamekye-Dapaah also led a panel discussion on “Igniting the Passion and Drive for the Sales of Financial Products”, featuring the following panelists:
- Dr. Alexander Asmah, CEO, Amenfiman Bank
- Stephen Nii Goe Sowah, Head of Sales, Bank of Africa
- Robert Kwame Dzogbenuku, Senior Lecturer, Central University
- Akua Afriyie Osei-Assibey, Head of Marketing and Customer Service, UG Credit Union
- Kwame Owusu-Boateng, CEO, Opportunity International
This session explored the challenges and opportunities in selling financial products and how to inspire sales teams to excel in this space.
The final session moderated by Mr. Nyamekye-Dapaah, titled “Thriving in Uncertainty: How to Maximize Sales Despite Economic Challenges”, featured Mawuli Ocloo, Founder of SalesRev. The discussion focused on actionable strategies for overcoming economic obstacles and ensuring consistent sales performance during tough market conditions.
The two-day event saw sales practitioners from across the country gather at the Accra International Conference Centre, making it a hub of learning, networking, and knowledge-sharing for the sales community.
