On Wednesday, 4th July 2023, Kwabena Nyamekye-Dapaah was a distinguished speaker at a seminar organized by the National Service Personnel Association (NASPA) Accra Metropolitan District in partnership with VODEC Africa. The theme for the seminar was “Building an Innovative and Effective Entrepreneurship System in Meeting National Demands.” The event took place at the Accra City Hall.
Kwabena Nyamekye-Dapaah, ACIM is a marketing practitioner with expertise in digital marketing and business development. With extensive experience in the field, he has been instrumental in helping businesses and individuals leverage the power of digital platforms to achieve their goals. Kwabena delivered an enlightening session on the sub-theme: Digital Marketing.
During his address, Kwabena emphasized that entrepreneurship entails more than just starting a business; it involves effectively managing and operating business ventures. He further expressed the opinion that by initiating, managing, and operating business processes or ventures, employees can embody an entrepreneurial spirit within their respective workplaces. Quoting Ian Schafer, the Co-Founder and CEO of Kindred, Kwabena highlighted the need for innovation to become a cultural norm. He stressed that consumers are evolving at a rapid pace, and failure to keep up with these changes can put businesses in jeopardy.
Kwabena encouraged them to adopt digital marketing strategies and remain innovative in order to outshine the competition and engage prospective and existing customers. He presented five essential digital marketing platforms/activities that seminar participants should embrace, namely: Social Media (Facebook, Instagram, LinkedIn, WhatsApp, Telegram, Twitter, etc.), Search Engine Optimization, Search Engine Marketing, Email Marketing, and Pay-per-Click advertising.
To guide the audience further, Kwabena shared the necessary steps for creating a successful digital marketing strategy. These steps included setting objectives, creating customer personas, defining a brand voice, developing a content marketing calendar, creating a budget, and measuring results.
He was joined by a lineup of esteemed speakers including: Maloe Nartey (CEO/MD M&M Medical Centre),Daniel Asomani (CEO VODEC AFRICA), Isaac Augustine Addo (CEO Bouncers with Degree), Silas Ampomah (Former SRC President UG-ACC), Jennifer Naa Bampoe (Former Deputy Speaker UG-ACC), and Darlington Nana Ampofo (CEO PapcityGhana/High School Clique)
In conclusion, rallying on a quote by Eric Qualm, “We don’t have a choice on whether we do social media, the question is how well do we do it.” Kwabena said that embracing social media and digital marketing is no longer optional, but essential for achieving success in today’s business landscape.
The NASPA seminar proved to be an empowering and enlightening event, equipping attendees with the knowledge and tools necessary to navigate the ever-changing world of entrepreneurship.
